(Generic email I have sent to some car rental companies in Australia)
Hello Sir/Madam,
I know this is a bit left of field and I feel like I am entering into the lion’s den,
but I just thought I would seek out some feedback on our product from a
car rental supplier’s view point, such as yours.
I was thinking, why wouldn’t the suppliers want to finally get on the good side of
their customers and offer them the option of using two excess products.
That is, your premium product and a low cost or budget product?
Low cost, because customers’ credit cards would be charged if they have an accident
and then they would have to make the claim through the insurer direct.
Instead of looking at it like eating into your market you could look at it growing the excess insurance market (from less than 50% to say 75%) by offering the two products and become more endearing to your customers, and regulators to boot .
In the research I have done to date, there is not a car rental customer that I have asked about this issue that does not recognise it as the elephant in the room (or rental desk) .
Some car rental excess insurance customers comments:
Anyway, it seem to me that the winds of change are afoot here, in the context of excess cover, (over the next 5-10 years) We all know what has happened to companies like Kodak, Fairfax, Sony (walkman), blackberry, and a litany of incumbents that failed to see the writing on the wall until it was too late.
We had an article in the Age and SMH Traveller on Tripcover on the weekend just past:
Sherlock Cracks The Case
Anyway, thanks for your time and as usual any feedback would be much appreciated.
(it might be just interesting for us both to have this email on file over the next 5 years to see how close I was, after all it sounds far fetched today but then again that is the nature of change, I reckon)
Kind regards,
Des Sherlock
General Manager
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